From Surprise Genre Collaborations To BUDX Uncovered Act, Here's Budweiser Experience At Lollapallooza India 2024

Mango

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posted on 9 months ago — updated on 1 second ago

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From iconic headliners & genre-bending collabs on the BUDX Stage, to engaging & immersive on-ground activations, here’s what Budweiser and Lollapalooza India 2024 curated for festivalgoers this year.

Partnering with Lollapalooza India for the second year in running, Budweiser co-curated and offered unparalleled experiences for festival attendees. Here are highlights from what went down this year.

The BUDX Stage

Staying true to Budweiser’s commitment towards elevating India’s music scene, the BUDX Stage featured iconic acts including Sting, Jonas Brothers, Keane, Lauv, Anoushka Shankar, The Raghu Dixit Project, When Chai Met Toast and others. Sting Keane Anoushka Shankar Lauv.

Surprise genre collaborations

Adding an element of surprise to performances on the BUDX Stage, Lolla-attendees witnessed surprise, genre-bending collaborations. This includes the ‘Maan Meri Jaan’ famed artist KING sharing a duet with Nick Jonas, Lauv & Armaan Malik performing ‘I’m So Tired’ and Anoushka Shankar joining forces with Keane. Nick Jonas X KING,Lauv X Armaan Malik Keane X Anoushka Shankar

BUDX Uncovered Acts

The BUDX Stage was also home to two BUDX Uncovered acts – Meghalaya-based rapper, Meba Ofilia on day 1, music-duo RANJ & Clifr on day 2. BUDX Uncovered is an initiative that spotlights breakout artists, providing them the opportunity to perform at a global stage.

Ranj & Clifr, Meba Ofilia

Immersive & Engaging On-ground Activations

This year, Budweiser’s Brew District at Lollapalooza India 2024 housed the Rizz Studio with hairstyling, tattooing and piercing stations. Lolla- attendees also enjoyed panoramic views through Budweiser’s Ferris wheel.

Bud & Burgers

Budweiser also partnered with The Bug Forkers to organise ‘Bud & Burgers: Burger Wars’. Chefs Vasquito Alvares (@vasquitoalvares) and Arjun Sikdar (@arjunsikdar) went head-to-head, offering festival-goers a selection of burgers that perfectly complemented the refreshing taste of Budweiser beer. Free, fun, and safe rides! Budweiser partnered with Ola to offer lolla-attendees free, fun, and safe rides during the music festival. Through ‘Budweiser Beats Music Mobiles’ festival-goers could avail rides from 4 areas across the city, to the Mahalakshmi Racecourse.