Mumbai: WhatsApp Messenger for iOS devices is now free. With this, the app now has the same subscription model as can be seen in the Android and Windows Phone versions, with the first year being free for new users and maintaining subscriptions for subsequent years costing $1 per year.
However, those who have already bought the app need not worry about the subscription, since they already have a lifetime subscription to the service at no extra charge.
This move hasn't been a surprise. WhatsApp CEO Jan Koum had talked about bringing the subscription model to the iOS version of the app in an interview with Dutch journalist Alexander Klopping back in March. This is undoubtedly in an attempt to widen the potential audience for WhatsApp.
For many, even the low price tag of WhatsApp (Rs 55) was too much for something they just wanted to try out. However, it is worth noting that even back when it was a paid app, it was still on the top 10 paid apps list on the iTunes App Store.
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