New Delhi: Samsung wants to build its own ecosystem around Tizen to reduce its heavy reliance on Google Inc's Android, which powers majority of the South Korean firm's mobile devices.
Samsung's first Tizen phone, which will launch around the end of the second quarter, would be a high-end model and the second would mainly be aimed at the middle of the market to drive volume growth, Yoon Han-kil, senior vice president of Samsung's product strategy team, told Reuters in an interview.
Yoon said that although Android "still needs to be our main business", Tizen or Windows would be used for markets that Android could not address. The renewed Tizen campaign comes as Google steps up its own efforts to push Android in wearables, underscoring the high stakes in the next promised frontier in computing.
The two tech giants are close allies and fierce competitors in the emerging wearable market. Samsung dropped Android and switched to Tizen for the second version of its Gear smartwatch which went on sale last week, and
The company wants its Gear smartwatches eventually to become compatible with all Android-based smartphones built by other companies, which will put Tizen directly up against Android.
(With inputs from Reuters)
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