Quantum Receptivity to help target ads better at shoppers

Marketing group inMarket has unveiled Quantum Receptivity, a new technology that tells marketing firms when to show ads to shoppers for the most impact, reports TechCrunch.

The company uses its existing technology, which offers customer location data, to time when a person enters a store, how often they shop and when they might come to the store again. Using this data, ads would be aimed at shoppers right before they head to the store.

During beta testing, Quantum Receptivity led to an 8 per cent increase in store visits compared to those who were not tracked in the same way.

inMarket says it has location information on some tens of millions of shoppers in categories such as groceries, automobiles and entertainment.