Adobe has joined other tech giants in releasing its own generative AI model called Firefly. This model—integrated into the Adobe Creative Cloud—allows users to generate imagery, extend backgrounds, ideate storyboards, and perform a range of other AI-powered features within Adobe’s Creative Cloud apps.
This full launch follows Firefly’s beta phase over the past few months, and it is now available across Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Express.
To access some of Firefly’s capabilities, users can also visit the Firefly web app and make use of its generative AI features. Adobe also says that Firefly is “safe for commercial use,” and users can “use everyday language to achieve extraordinary results with generative AI.”
Adobe is also introducing a new credit-based model for its Creative Cloud plans. Adobe states, “To enable broad access to and adoption of generative AI workflows, we are introducing a new credit-based model across all Creative Cloud subscription plans.”
It added, “Starting today, Creative Cloud, Firefly, and Express paid plans will include a monthly allocation of ‘fast’ Generative Credits,” which are similar to tokens that will allow Adobe subscribers to turn text-based prompts into images and vector content that can be used in Adobe’s portfolio of apps.
How to Get Started with Firefly
To begin using Firefly and its generative AI capabilities, users will need to update all their Adobe Creative Cloud apps. Afterward, they will be able to use the AI-powered features in Photoshop, Illustrator, Premiere Pro, and After Effects. Additionally, users can use the standalone Adobe Firefly app to create generative AI-powered content.
Notably, popular Adobe features like Generative Fill and Generative Expand in Photoshop are all powered by the Firefly AI model, and with Firefly, users can submit text prompts in more than 100 languages, and any content they create with Firefly can be used for commercial purposes.
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