The inaugural edition of the Asia Star Entertainer Awards 2024 (ASEA) is set to take place on April 10, 2024 at the K-Arena Yokohama in Yokohama, Japan, as officially declared by the organising committee of the ASEA, on February 2. Designated as K-Arena, the venue initially opened its doors in September 2023 with a capacity of 20,000 seats, making it the world’s largest music-only concert hall, situated approximately 30 minutes from central Tokyo. This distinctive event will witness the convergence of music, stars, and fans, embodying the essence of unity among K-pop enthusiasts worldwide.
The hosts for this much-awaited event are Kwon Yuri and Ok Taecyeon, representing collaboration between Girls’ Generation and 2PM. Both groups are emblematic of the second-generation K-pop idols who have been playing a pivotal role in propelling the Korean Wave across Asia.
Girls’ Generation garnered immense popularity upon their entry into Japan, achieving a milestone with their 2012 Japanese album, also titled Girls Generation, which secured the top spot on the Oricon chart, marking them as the first Korean girl group to achieve a million-seller status in Japan.
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Similarly, 2PM has also enjoyed tremendous success in Japan, setting records with sold-out large-scale tours, dominance on the Oricon chart, and claiming the top spot on the Tower Records sales chart. Celebrating their 15th debut anniversary last year, they performed at Japan’s Tokyo Dome for the first time in seven years, reaffirming their enduring local popularity.
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Kwon Yuri, in addition to her role as a Girls’ Generation member, has actively pursued a career as an actress, securing a role in the upcoming mystery thriller film Mist.
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On the other hand, Taecyeon commenced his first solo Asian fan meeting tour last year, engaging with fans in five cities, and is currently exploring future projects.
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The significance of Kwon Yuri and Taecyeon Ok as hosts for ASEA 2024 lies in their contribution to an event that will showcase a multitude of junior K-POP stars, playing a crucial role in shaping the new Korean wave. The event is being organised by NewsN, a prominent entertainment and sports media outlet in Korea with a 19-year tradition, and At Style (star1), an online entertainment media outlet with 12 years of experience in publishing Star & Style Magazine.
As per its official website, ASEA2024 promises a spectacular stage featuring top-tier K-POP artists and Asian singers who have achieved notable success on the global stage over the past year. Details about the artist lineup, award categories, and judging criteria will be disclosed gradually through the official website (www.asiastarentertainerawards.com), starting from February 5.
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