New Delhi: YouTube brings the big screen to the browser with it's new offering for the Bollywood loving audience - YouTube BoxOffice. www.youtube.com/BoxOffice is an ad supported channel on the video sharing website that will screen a blockbuster movie every month.
Yash Raj Film's Band Baaja Baaraat is the opening film on YouTube BoxOffice. The movie can be watched in a number of resolutions up to 1080p HD. With related videos including making of the film, selected and deleted scenes, YouTube BoxOffice brings the DVD experience online. The package also includes quizzes and contests.
Movies on YouTube is no longer a novelty. YouTube already has a movies section that houses a sizeable number of films that can be watched for free, including those from Bollywood. But YouTube BoxOffice is a new push to bring more big banner films online, with support from advertiser. Intel is the inaugural sponsor for the channel.
What YouTube BoxOffice can do is bring the big releases to the web much sooner than before and therefore has a potential to curb piracy that has been eating into the film industry's revenue. Internet speed and penetration in India can be a deterrent, it is much better than what it was a few years ago.
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