With the dawning of a new age revolving around the internet, women around the country have adopted a virtual avatar for themselves. How? Well, blogging of course.
Many have quit their lucrative, high salary jobs for their interest in cooking. Their blogs are fulfilling the culinary aspirations of new cooks. Dasana, a former corporate employee and now a blogger at Veg Recipes of India said, "Blogging has made my life more simple and creative. Now I don't have to do a 9 to 5 job. I work from home, so I can experiment with cooking. I have tried many recipes and they are not only from India but from all over the world."
Apart from the conventional services provided to the customers, the bloggers have started value-added services for their blog visitors. Divya Burman, who started her blog Foodie by Nature three years ago said, "I have put some kitchen gadgets on my blog which may help the followers in creating culinary magic in their kitchens. On the blog, I have also given information about my chocolate brand, Guilt Free."
Nowadays, bloggers have tried to simplify the traditional cooking methods to their followers. They are experimenting more with the flavours. Meenakshi Aggarwal of Hooked on Heat said, "My menu is inspired by classic flavours but dressed up to suit our modern taste. I have invented dozens of new dishes to meet the increasing demand of quick and simple meals." Other than her blog she gives cooking demonstrations at various cooking studios around town as well as at her home. Another rising blog which is making waves is Indian Simmer. Started by Prerna, the blog offers various unique cooking methods, such as making ghee in a slow cooker, making fruit leather, Chai Pear Carrot Muffin, homemade naan etc.
With the rise in number of culinary blogs, there is a big upsurge in the number of readers as well. "The page views have been exponential. When I started, I had less than 50 page views. After two years, I have managed more than 100,000", said Anjana Chaturvedi, owner, Maayeka. She also added that her blog offers a very healthy respite from her housewife duties. It is almost like a full time job. She is busy creating content, learning photography and web designing all day now. It has had a very profound impact on her life.
Social media has acted as an enabler to promote these blogs. Sharing the blog posts on social media platforms like Google+, Twitter, Facebook and even Tumblr can help one's content to gain significant exposure. "Other than this blog, I have a very popular Facebook group as well", said Divya Burman.
Spouses of the bloggers have also been very active, "While I work on creating the content, taking the pictures and on the designing front; my husband works on the server, maintenance and technical aspects of the blog. I started the blog because my husband insisted. He encouraged me a lot," said Dassana.
On the other hand, there are bloggers who are self reliant. Shumaila of The Novice Housewife said, "I cook, write and shoot for my blog."
Anjana Chaturvedi has dedicated her blog to all the young brides to give them some household guidance. "My daughter was my inspiration behind this blog. After her marriage I received incessant phone calls from her for recipes and tips. It inspired to me to start the blog," she said.
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