Mumbai: After garnering unprecedented response for its first ever Day & Date release of a movie on YouTube- world's largest online video-sharing platform, for its Overseas audience, Studio18 has now decided to make Striker available on YouTube for Indian audience as well. To watch the movie viewer has to log on to www.youtube.com/studio18 and play the movie out of the Striker playlist.
Speaking on this move, Hemant Bhardwaj, Sr. VP, Distribution, Marketing, Syndication, Studio18 said, ‘We are really happy with the performance of YouTube as a movie distribution platform. The film recently crossed a landmark One Million views in the Overseas market. With broadband revolution around the corner, this step will enable us to gauge the potential this platform in the Indian context."
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