Have control of the music around your friends for a little while.
Play a mixture of the songs that they normally listen to and a small amount of the genre that you are trying to introduce them to.
Make sure you play songs that they more than likely haven't heard before or ones that they didn't know were from that genre.
Do this when you have the opportunity, but make sure not to push your luck by playing too much of a genre they say they do not like.
Once you hear them beginning to acknowledge specific songs you have picked out, let them know who the artist is and casually mention what type of music they play.
If a friend, which is very rare, asks what genre you are playing,tell him/her straight in the eye and try to give good comments on that specific genre but do not exaggerate on how cool and awesome the genre is. Otherwise they might think you are just trying to prove or endorse your likes in that genre to them and they might suddenly lose interest on it.
Have patience if your friends have a hard time accepting or liking your genres. There will come a time that they'll realize that the ones you are tuning in are worth listening.
Have fun while listening to your own music genre. Music, like Art, is self expression. If they tease you with your choice of music, explain to them that this is your "stuff" and that they should respect that. Who knows? If they see you having fun with your choice of music then they might give it a try.
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