New Delhi: Premiership champions Chelsea scored points off their English rivals on Monday by launching an official Chinese-language website in Beijing.
The website www.chelsea.sina.com.cn will carry translated content from Chelsea's official website www.chelseafc.com as well as original content for the Chinese market.
Chelsea are among the most popular foreign clubs in China, though they still trail Premiership rivals Manchester United by a narrow margin in terms of popularity.
The new deal could help reverse that position as it makes Chelsea the first English club to have a Mandarin website hosted in China.
"You know, you've got to look at where we are today. We're second with six points (behind) halfway through the season with arguably the toughest part of the season still to come. We qualified top of the group in the Champions League which again, I think, arguably was one of the toughest groups. We're in the semi-final of the Carling Cup, and we went through the last round. So if we're overly concerned about that position, there's a lot more people who've got to be very concerned," Peter Kenyon, Chelsea's chief executive says.
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