Vice Media CEO Bruce Dixon has said the company will no longer publish material on its website, ‘vice.com’, and said it plans to lay off several hundred employees.
In a memo to staff, Dixon said Vice, which filed for bankruptcy last year before being sold for $350 million to a consortium led by the Fortress Investment Group, is also looking to sell its Refinery 29 publishing business.
The Dixon CEO said it was no longer cost-effective for Vice to distribute digital content, including news, and the company will now lay more emphasis on the other channels of distribution.
“With this strategic shift (transition to studio model) comes the need to realign our resources and streamline our overall operations at Vice. Regrettably, this means that we will be reducing our workforce, eliminating several hundred positions. This decision was not made lightly, and I understand the significant impact it will have on those affected. Employees who will be affected will notified about the next steps early next week, consistent with local laws and practices,” Dixon wrote to staff.
It’s the latest sign of financial problems buffeting the media industry. Digital sites the Messenger, BuzzFeed News and Jezebel have all shut down in the past year, and legacy media outlets like the Los Angeles Times, Washington Post and Wall Street Journal have also seen job cuts.
Once a swashbuckling media company geared to a younger audience with an immersive storytelling style that encompassed digital, television and film outlets, New York-based Vice was valued at $5.7 billion in 2017.
Dixon offered no specifics about the layoffs, other than saying hundreds of people will be affected and will be notified early next week. The New York Times reported that the company currently has about 900 people on staff.
“I know that saying goodbye to our valued colleagues is difficult and feels overwhelming, but this is the best path forward for Vice as we position the company for long-term creative and financial success,” Dixon said.
He said it was no longer cost-effective for Vice to distribute its digital content, including news, the way it has been. He said Vice would put more emphasis on its social channels and look for different ways to distribute its content.
As part of its strategic shift, Dixon said Vice would follow a studio model.
Before filing for bankruptcy protection last year, Vice cancelled its “Vice News Tonight” television program as part of a round of layoffs then.
(With Inputs from Agencies)
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