Chennai:Ford India, a subsidiary of the Ford Motor Company, announced its plans to introduce latest Ford model, Fiesta 1.4 ZXI diesel, in select Indian markets on Thursday.
A recent entrant to the Indian luxury car market, Fiesta has become quite popular among buyers.
"The company has received an overwhelming response with over 9,000 bookings of Fiesta till date." said the company officials in a release on Thursday.
Ford India launched Fiesta in the last week of December 2005.It claimed that over 6,250 units of Fiesta have already been delivered to dealerships across the country.
"It is because of such growing demand that the company decided to launch its latest Fiesta model." said company in its release.
"Available only in Andhra Pradesh and Punjab for the time being, over a year it will be launched all across the country," added the company officials.
The car is equipped with features like leather upholstery, alloy wheels, 6 CD in dash audio with 6 speakers and electrical adjustable outside mirrors.
"The new Fiesta 1.4 ZXI diesel offers class, leading fuel efficiency, comfort and performance," said Arvind Mathew, Ford India President and Managing Director.
The car has some unique features like efficient acceleration, fuel economy, and reduced emissions. It also promises to be one of the smoothest and quietest diesel car in its class.
Ford India which has over 1800 employees, posted an impressive growth of 69 per cent in the year April 2006.
Ford ranked among the top three automotive brands in the recently released J.D. Power Asia Pacific 2005 India Customer Satisfaction Index Study.
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