Meet Amman Ahmed, You-Tuber Who Became Billionaire By Creating Tailored Music For Pets

An American man, Amman Ahmed tasted success and became a billionaire with his unique venture. He became an internet sensation with his You-Tube Channel by creating tailored music specifically for cats, dogs, and even hamsters. Through his YouTube channels, he has amassed an impressive one billion views. In an interview with Daily Mail, Ahmed revealed that he conceptualised the idea of music for pets after receiving feedback from pet owners who found that his compositions had a calming effect on their animals. He tapped into a post-pandemic trend, as separation anxiety among flurry companions intensified when they became accustomed to spending extensive periods with their owners working from home.

The two channels – RelaxMyDog and RelaxMyCat – have over two million and 8,70,000 subscribers. “I initially started out making music for people to help with insomnia – and one friend joked ‘Let me try that on the dog’,” he told the media outlet.

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At first, Ahmed embarked on a journey of experimentation to recognise what resonated with his audiences – pet pals. Through this process, he honed his craft. Ahmed now curates numerous playlists designed to soothe both cats and dogs. “When we started, there was only a little bit of scientific research on this. So the tracks we made, some worked, and sometimes it didn’t. But we got the basic idea: ‘OK, maybe there’s something here’,” he told Daily Mail.

“We started producing different frequencies, different kinds of music, and most importantly, getting as much information as possible, from the dog owners, the dogs that are using it, and then learning from there,” Ahmed added.

He created a company called Music For Pets in the UK more than five years ago. The company was later acquired by a US music distribution and rights organisation after a surge in popularity for animal playlists, the report suggests.

“We got a message saying ‘My dog really loved this track. It was the only thing that helped them with anxiety for years, and my dog passed away recently. Can I use the music for our dog’s funeral as a way to remember?’ That really left me speechless,” the US-based entrepreneur said.

Subscriptions to the service cost $4.99 a month, and more than 42 million animals have tuned in, said the company. Ahmed revealed that his company has now cultivated a dedicated community who rely on the music to soothe their beloved animals.