Oppo and Vivo reported a drop in sales for the first time as their sales declined around 30 percent in July. The drop in sales comes at a time when the overall smartphone market in the country grew by approximately 8 percent. Both the companies together comprised of 22 percent of the Indian smartphone market in around a year.
The fact that other smartphone manufacturers like Xiaomi, who previously were Online exclusive, are now entering the offline market, may have contributed towards this decline in the sales of Oppo and Vivo. Xiaomi claims to have sold more than 5 Million units of the Redmi Note 4 smartphone till date, with high chances of disrupting the sales of its competitors in the segment. As per an ET report, the Oppo and Vivo owners have sent their Chinese expats along with Indian executives into the market to get to the depth of the situation by talking to the distributors.
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