Apple CEO Tim Cook has once again teased the public with a promising update about the AI integration coming to iPhone and Mac users in 2024. Cook was speaking in a shareholder’s meeting where he talked about Apple ‘breaking new ground’ on generative AI this year. This is the second time we’re hearing Cook mention the company’s plans around AI this year and how the technology is expected to shape the next few years for its products.
The Apple chief had already confirmed that AI features are coming to iPhones later this year, but words like break new ground suggests the company has been working on something different from other tech giants in the AI arena.
Reports suggest Apple is planning to change the dynamics of how AI is processed from day one, and offer on-device AI analysing for iPhone users which straightaway gives it a big advantage over other AI models and chatbots available in the market. AI has definitely started the privacy conversation, and when you see incidents like the Gemini AI goofing up historical figures, such parameters will help consumers feel a lot safer.
After all there is a definite worry about their data being misused for training other AI models, something that a lot of companies have resorted to these days which helps them make extra money. iOS 18 is expected to be the first big AI upgrade from Apple, and we’ll probably have to wait for another few months to hear more on the upcoming version.
The WWDC 2024 in June is likely to be the platform where the company talks more about its AI efforts and shows everyone what and how they are breaking new ground. Siri is also likely to get a new lease of life with the AI push, and hopefully the voice assistant can finally tap into the AI resources from the company and its on-device setup to deliver faster responses.
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