Couturier Amit Aggarwal’s craftsmanship and showmanship has always cast a spell on the runway. This time too, the celebrated designer is all set to reign the ramp with a collaboration empowering design and technology. Aggarwal will grace the runway with a contemporary design, inspired by the realme GT NEO 3T phone at the upcoming season of FDCI X Lakmé Fashion Week 2022.
The collaboration at the country’s most sought-after premier fashion event will present an elevated exploration of trend-focused fashion concepts rooted in empowering design. Commenting on the collaboration exclusively to News18, designer Amit Aggarwal says, “Amit Aggarwal said, “Amit Aggarwal, as a brand, has always approached fashion as a communication tool — indicative of the future patterns of the human race. The collaboration with realme is exciting because it shows us that the conjunction of technology with the human mind can indeed create a better future for all of us.”
The collection ONYX by Amit Aggarwal celebrates the constant switch from chaos to calm through a presentation that is a dynamic blur of blacks, whites and silvers. Highlighting irregularities to celebrate life at its most real, the collection skillfully marries the designer’s sculptural prowess in fashion with realme’s strong hold on contemporary design and lifestyle.
Speaking about the collaboration, Madhav Sheth, CEO realme India, VP, realme and President, realme International Business Group says, “realme has always been a trendsetting technology brand and has brought in numerous disruptions in the design segment of the industry. As a brand that was founded for the youth’s needs, realme is not only providing high on performance products but also building up its own culture. Our partnership with designer Amit Aggarwal represents a perfect fusion of technology and design coming together to create amazing things for the people. We are confident that this partnership will add immense value and will reflect realme’s new innovative design language.”
The dynamic collection features sheared fabrics that interact with light and shadows, micro hemlines that morph into party-ready, rubber corded bodices, and subtly fetishistic short dresses that underline the human body. There are menswear comprising everything from embroidered jackets in structured polymer to asymmetrically hand-corded tuxedo sets that are cut with the interjection of a classic man suit with deeply metallic and fluid forms.
The synergy between realme’s vision for future-first, cutting-edge design and Amit Aggarwal’s knack for reinvention and experimentation is poised to forge an innovative presentation on the runway this season.
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