Ranbir Kapoor Announces Fashion And Lifestyle Brand 'ARKS' On 42nd Birthday, Alia Bhatt Has A 'Fiery' Reaction

Ranbir Kapoor is celebrating his 42nd birthday on Saturday, September 28. On this special occasion, the actor introduced his fashion and lifestyle brand on social media, ARKS. Ranbir had first mentioned that he will soon launch his lifestyle brand on Nikhil Kamath’s podcast and fans are finally getting a glimpse of Ranbir’s vision for his brand.

The official Instagram page for the brand shared its first post today with the caption, “Meet the founder. He’s not on social media.” The video featured Ranbir lying in a meadow, tracing constellations to make his brand’s logo. Check out the video here:

The page already has 15 thousand followers (at the time of publishing). The page does not follow any accounts. Ranbir’s wife and actress Alia Bhatt reacted to the video by dropping fire emojis in the comments. His mother and veteran actress Neetu Kapoor wrote, “Good luck ❤️.”

Karan Johar shared the video on his Instagram Story and wrote, “You’ve seen the movie star magic and the actor excellence … now enter the world of Ranbir’s lifestyle aesthetics… stay tuned and watch this place for more @arks”.

Having debuted in the industry with Sanjay Leela Bhansali’s Saawariya opposite Sonam Kapoor, Ranbir Kapoor left a lasting impression on the audience with his every release. His versatility in films like Rockstar, Barfi, Brahmastra, Bachna Ae Haseeno, Yeh Jawaani Hai Deewani and Animal made him the star he is today. Over his 16-year journey in the film industry, Ranbir Kapoor has delivered numerous blockbuster projects, showcasing his remarkable versatility and talent. From intense dramas to lighthearted comedies, he has captivated audiences with his performances. Fans are now excited to see him venture into the lifestyle space.

Meanwhile, on the films front, Ranbir Kapoor is set to star in Dhoom 4, which has officially entered the pre-production stage at YRF under the guidance of Aditya Chopra, according to a report in Pinkvilla. A source revealed that Aditya Chopra, who holds the franchise close, plans to reboot it for modern audiences. He is working on the script alongside Vijay Krishna Acharya to deliver a unique cinematic experience. According to the insider, discussions with Ranbir have been in progress for some time, and he has shown keen interest in joining the franchise. Aditya Chopra believes Ranbir is the perfect choice to carry on the Dhoom legacy.