Animated short film on Diabetes released in Mumbai

Mumbai: A short animated movie, seeking to highlight the problems of obesity and diabetes in Indian society, was released today.

The film is made by Municipal Corporation of Greater

Mumbai (MCGM) in collaboration with Glenmark Pharmaceuticals Ltd and will be screened from tomorrow in over 100 theatres including multiplexes across the city.

The initiative is a part of civic body's campaign

'Swasthya Main Hai Swaad', which focuses on twin themes of

healthy eating and exercise to keep diabetes away.

"An increasingly sedentary lifestyle and unhealthy

dietary intake has led to an explosion in diabetes. MCGM has

initiated several programmes for raising awareness of this

ever-growing disease," said Additional Municipal Commissioner

(western suburbs), Sanjay Deshmukh.

"India has earned the dubious distinction of becoming

the world's capital of coronary heart disease and diabetes. It

is necessary to raise awareness of the importance of a healthy

lifestyle in reducing risks of such diseases," Sujesh

Vasudevan, President, Glenmark Pharmaceuticals, said.

The film displays opposite lifestyles of two young

kids. One of them is pursuing healthy lifestyle by eating

right food, exercising, playing different sports, etc, whereas

the other child is exposed to unhealthy lifestyle like eating

all types of junk food, lazing around, watching TV, sleeping,

etc.

"The idea is to create a sense of realisation among

parents and children to adapt a healthy and disciplined

lifestyle and avoid disease like obesity and diabetes," added

Deshmukh.

Earlier, MCGM started "Control Diabetes and

rtension - Act Now Programme" since 2011.

Under this program, the civic body is providing

services for detection of diabetes, treatment, follow-up and

support through its 80 dispensaries.

According to data, 90,644 patients (23040 Old/67604

New) have been screened for diabetes and there are 18673 newly

detected cases under the program.