New Delhi: Social Sentiment Analysis is becoming a critical technology for businesses to understand customer sentiment. IBM used this science in the sporting arena in the recently concluded ICC Cricket World Cup 2015 where as part of its innovative Score With Data campaign IBM Social Media Analytics examined social discussion around teams, players, events, as well as examined sentiments across different entities and identifies topics that were trending.
This IBM technology analysed and presented fan sentiment and answered questions like who fans think will win, or the player fans are betting on to be the most effective, etc. By applying it to the Twitter community the ScoreWithData (@scorewithdata) campaign was able to gauge the social sentiments of viewers in reaction to every ball bowled during the match.
The real-time measurement of sentiments of the Twitter community during the match was a key feature of IBM's ScoreWithData. IBM is known for building smarter companies and countries, but now the computing giant is employing the full force of its IBM Content Analytics as a part of its efforts to deliver insights from the just concluded Cricket World Cup.
In this IBM video, the IBM technology experts behind Social Sentiment Analysis at Score with Data do a deep dive into the IBM technologies they used, how they did it, and more importantly explain how Indian businesses can use Social Sentiment Analysis to understand their customers better than ever before.
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