Mumbai: A steamy MMS featuring Koena Mitra and Fardeen Khan has created a furore.
The MMS, which features Fardeen Khan and Koena Mitra is a part of a larger promotional strategy for their new film, Ek Haseena Ek Khiladi.
The clip is easily accessible to people of all ages who own multimedia-enabled mobile phones and is currently being circulated with the intention of generating a buzz around the film.
For months now Bollywood's been complaining about multimedia-enabled mobile phones invading their privacy.
But now, they've finally found a way to use the mobile phone to their advantage.
The producers of the forthcoming film Ek Khiladi Ek Haseena have created an MMS clip or a video clip containing a steamy song sequence filmed on the film's actors Fardeen Khan and Koena Mitra.
Producer of the film, Pritish Nandy says, "We are cashing in on the curiosity that the word MMS evokes in the people. It doesn't mean that we are promoting what the MMSes have earlier promoted ? a lot of sleaze ?but it does mean that we can use MMS in healthy marketing, to promote new ideas and new movies."
Although the Censor Board has slapped Ek Khiladi Ek Hasina with an Adults certificate, the film's producers did not hesitate to use the adult content from the film in their promotional MMS clip.
Their logic is that no censorship system exists to grade or monitor mobile phone content.
Insisting that both actors' consent was taken before embarking on this novel promotional strategy, the producers of the film are confident their plan will work.
The film makers say that not only are MMS clips less expensive than hoardings, TV spots and other conventional promotional tools, but they also reach out directly to the consumer.
Comments
0 comment