Choose a location. There are several options for selling clothes. You could open a retail store with a storefront or sell clothing in a booth at a flea market. Once you've decided on the type of shop, start looking for a booth or a retail storefront that meets your needs.
Decide how you will get used clothes. Start a consignment shop, or buy them yourself. With a consignment shop, people bring you their used clothes. You should have policies about the type of clothing you accept and the condition of the material. When the clothing sells, the owner gets most of the profit, and you keep a percentage. If you choose to buy clothing yourself, find it at yard and estate sales, eBay, online overstock stores and thrift shops. Advertise to have people bring you clothing that you will buy.
Determine who your target market is. You can sell all types of clothing or specialize. Clothes for children, designer clothing for women and vintage clothing are all ideas for specialty items. Decide whether to sell related housewares and accessories to match your specialty.
Find out what licenses and permits are needed. Your local officials can tell you how to get licenses for your state and municipality.
Find out how to start a used clothing store, including how to set up your company with the IRS. Find out what kind of insurance and liability coverage you need.
Get equipment and supplies. You will need racks and hangers for hanging clothing, shelving, display stands, mannequins and changing rooms. You will need tags for clothing. At the checkout area, you'll need shopping bags and a way to collect cash. A cash register and terminals to take credit cards are optimal to make shopping convenient.
Display your merchandise. Make your store visually appealing, with displays at eye level. Create an attractive window display to draw shoppers in. Mannequins or live models are some ideas. Study window designs at popular department stores to get ideas.
Advertise your store. Choose the best advertising for your target market: flyers, radio ads and display ads in the local newspaper are some examples depending on your budget. Hold fashion shows, charity events, and a grand opening celebration. Network with other businesses in the area.
Decide on a return policy and if you are going to have a 60-90 day layaway program for larger ticket items. By offering a layaway program, you will draw more business; but make sure your policies are clearly defined, and that the information is provided to the customer.
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