New Delhi: CNN-IBN continues to be the country’s No.1 English News Channel especially during events of national importance. On the Budget Day, during the FM Speech and all through the Budget Week, CNN-IBN leads in the English News genre across India, across Metros and across key Target Groups.
CNN-IBN was the popular choice during Finance Minister Pranab Mukherjee’s speech on the Budget Day across key audience groups that include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+, CS AB M 25+ (Source: TAM, 06/07/09, Channel Share (per cent), 1100-1300hr: All India). CNN-IBN is also the leader in both All India 1Mn+ markets and across all 6 Metros.
On the Budget Day, CNN-IBN leads across key audience groups that include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+ and CS AB Males 25+ across India (Source: TAM, Channel Share (per cent), 0600-2400hrs, All India) . CNN-IBN is also the clear leader in both All India 1Mn+ markets and across all 6 Metros.
CNN-IBN continuing its undisputed leadership from the General Election 09’ season including the Counting Day coverage, now reinforces its leadership across key audience groups that include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+ and CS AB Males 25+ across India from the Pre-Budget to The Budget Week (Wk 28 – 05/07/09 – 11/07/09, Across India (Source: TAM, Budget Week, 05/07 – 11/07 (Wk28), Channel Share (per cent), 0600-2400: All India). CNN-IBN is also the leading English News channel in All 6 Metros during the Budget Week.
Editor-In-Chief – IBN18 Network, Rajdeep Sardesai said, “CNN-IBN with its viewer friendly and interactive programming along with the best team of experts brought for its viewers detailed analysis all through the Union Budget 09’ season. The programming decoded and deconstructed Budget 09 for the viewers. CNN-IBN’s undisputed leadership all through the Budget season reaffirms the fact that India tunes-in to CNN-IBN, when it matters the most.”
Chief Marketing Officer – IBN18 Network and Chief Operating Officer – IBN18 Focus, Dilip Venkatraman said, “CNN-IBN was India’s most watched English News channel across key audience groups during the Budget Season, stamping its leadership by topping the charts and acquiring the maximum channel share once again. This was possible as we delivered a complete 360 degree experience to our viewers through TV, Web and Mobile.”
COO, Network18 Media and Head IBN Media Operations, Sanjay Dua said, “The stickiness of the content has now been ratified by TAM where we are leaders in the English news genre on the Budget Day, during the FM speech and both during the Pre-Budget and the Budget weeks. CNN-IBN’s continuous leadership throughout the Election Season, Union Budget 09’ reaffirms the faith of our advertisers on the channel and our editorial team.”
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Annexure:
- CNN-IBN leads across audience groups during the FM SPEECH on the BUDGET DAY across 6 Metros across key audience groups across that include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+, CS AB M 25+ (Source: TAM, 06/07/09, Channel Share (per cent), 1100-1300hr: 6 Metros).
- CNN-IBN extends its leadership in All India 1Mn+ markets across audience groups during the FM SPEECH across key audience groups across that include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+, CS AB M 25+ (Source: TAM, 06/07/09, Channel Share (per cent), 1100-1300hr: All India 1Mn+).
- CNN-IBN also had a huge lead across audience groups that include CS AB 15+, CS AB 25+ and CS AB Males 25+ in the 6 Metros on the Budget Day (Source: TAM, Channel Share (per cent), 0600-2400: 6 Metros).
- CNN-IBN extends its leadership also to 1Mn+ Markets across audience groups that include CS AB 15+, CS AB 25+ and CS AB Males 25+ on the Budget Day (Source: TAM, Channel Share (per cent), 0600-2400, All India 1Mn+).
- CNN-IBN extends its leadership across audience groups from the PRE-BUDGET WEEK to the BUDGET WEEK across 6 Metros across key audience groups that include CS 25+, CS AB 25+ and CS AB Males 25+ from the Pre-Budget to The Budget Week (Wk 28 – 05/07/09 – 11/07/09, Source: TAM, Budget Week, 05/07 – 11/07 (Wk28), Channel Share (per cent), 1100-1300: 6 Metros).
About Network 18:
Network18 is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18), Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players - Web18, as well as one of India’s leading real time financial information and news terminals - Newswire18.
TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space.TV18 has also announced collaboration with Forbes media for the launch of a business magazine in India.
Through its holding in ibn18 Broadcast Ltd (ibn18) , Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel. Additionally, Network18 holds the Group’s online and on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18.
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