Vivo, the Chinese smartphone brand, announced the retention as the title sponsor of the Indian Premier League for the next five years. The new association will start from August 2017 to July 2022. In the coming seasons, Vivo and IPL will work hand in hand to elevate the success of the League.
In 2016 and 2017 Vivo tried to achieved brand recall across the country by associating with the premium properties like the Indian Premier League. Various on ground activations like IPL Trophy Tours, Fan Parks and much more were very well received by cricket lovers. As per Broadcast Audience Research Council (BARC) India, last year IPL enjoyed a viewership of 1.25 billion which saw a 22.5% hike from 2016.
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Excited on the association Mr. Kent Cheng, CEO, Vivo India, said, “It is indeed a proud moment for us as we successfully retained our IPL rights. After our entry into the Indian market in late 2014, IPL has played a very vital role in taking the brand to the mass and this association has been fruitful. In view of our strong brand connect and our long-term approach, we pitched decisively to ensure that this partnership is only set to achieve a new level. The coming seasons will be bigger and more thrilling as the existing properties will scale up to cater to our target audience"
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