New Delhi: There’s a reason why Xiaomi is called the Apple of China. The Chinese gadget maker has become the world’s second largest seller of wearables according to a latest finding.
A report from IDC has revealed that Xiaomi’s $15 Mi Band fitness tracker is the second most shipped wearable item across the world.
The smart band hit the market last August in mainland China, and since then has spread to India, Indonesia, Malaysia, Singapore, Hong Kong, and Taiwan. This week, it debuted in the US and European markets, among the first Xiaomi products to reach the West, a Quartz report notes.
In Q1 2014, Fitbit reined the number one spot with 3.9 million units. This year, however, Xiaomi has followed it close with 2.8 million unit of Mi Band for the same quarter in 2015.
Although called the Xiaomi Mi Band, the device is not truly a Xiaomi product. It has been made by Huami Technologies, a separate company with its own independent management. In addition to the Mi Band, Huami also makes Xiaomi’s smart scale.
Except for its routers, smart TVs and mobile handsets, all other products Xiaomi sells are made by third parties. Its strategy typically includes investing in these companies, providing them with extra resources, and itself heading straight to the selling part.
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