In 2023, the beauty market experienced a transformative shift, marked by innovation and the ascent of Indian beauty start-ups. In the ever-evolving landscape of the beauty industry, 2023 proved to be a pivotal year, witnessing a dynamic shift fueled by innovation and the rise of Indian beauty startups.
The key drivers behind this paradigm shift lie in the emphasis on authenticity, cultural relevance, and technological advancements. Indian beauty brands are strategically leveraging traditional wisdom, embracing innovation, and establishing unique identities. With a focus on holistic well-being, these brands are not only setting new standards but also challenging multinational giants in the global beauty landscape.
Ameve Sharma, Co-founder of Kapiva, reflects on this dynamic change, “The surge in demand for natural, Ayurvedic products signifies a broader shift towards holistic well-being. Indian beauty startups are at the forefront of this evolution, and the next three years hold immense potential. By focusing on authenticity, cultural relevance, and technological advancements, Indian brands can carve a niche in the global beauty landscape. The key lies in leveraging traditional wisdom, embracing innovation, and establishing a unique identity.”
For Gagandeep Makker, co-founder, Pilgrim, the Indian beauty market is set to reach $26.8 billion by 2025. “Today, it’s all about innovative and mindfully crafted skincare and haircare products that deliver results. Indian beauty startups are leading the way, offering personalized solutions for diverse needs and skin types. At Pilgrim, our agile and transparent approach sets us apart from multinational giants. Despite fierce competition, startups are catering to niche needs that legendary brands might miss, connecting authentically with Gen Z and millennials. We’re not just competing; we’re redefining the very meaning of beauty,” adds Makker.
Today, beauty goes ‘beyond skin deep,’ intertwining with personal care for holistic well-being. The beauty market prioritizes both advanced care, emphasizing efficacy, and better care, focusing on safety. “Achieving advanced care involves staying informed about trends, adopting AI, and prioritizing personalization. Better care is realized through safe natural ingredients, no use of chemicals & toxins, eco-friendly practices and recyclable packaging – it’s encouraging to see a 40% surge in the natural space. The equation to compete with multinationals is simple: create ‘global’ products with the ability to transcend boundaries – Indian brands are already gearing up their standards of naturalness, efficacy & quality to compete globally,” believes Swagatika Das, Co-founder of Nat Habit, shares her insights on the evolving beauty market.
As we witness this beauty revolution, it’s evident that Indian startups are not just participants; they are architects, shaping the future of the beauty industry with innovation, authenticity, and a commitment to holistic well-being.
Comments
0 comment