MAGGI has proudly announced the winners of the second edition of MAGGI Apna Food Business, a program designed to empower aspiring food content creators with the skills and knowledge needed to build and monetize their own food channels. This year’s edition reached over 20 million aspiring culinary content creators and equipped more than 50,000 participants with the expertise to start their own online food channels.
After two intense months of training with some of India’s most prominent food influencers, including Kabita Singh (KabitasKitchen), Madhura Bachal (MadhurasRecipe), Teja Paruchuri (Vismai Foods), and Tanhisikha Mukherjee (Tanhir Paakshala), along with experts from YouTube and META, 10 deserving winners were awarded Rs. 5 Lakhs each in seed capital to build their content businesses. The distinguished food entrepreneurs who made it to the coveted list are Sophia Machado, Shreya Rao, Trashika Dsena, Ashneet Kaur Anand, and Sheetal Pednekar from Mumbai; Priyanka Kundu Biswas from Kolkata; Shailaja Nair from Trivandrum; Pinky Daswani from Pune; Vandana Jain from Gurugram; and Benisha Martin from Mumbai/Hyderabad.
Priyanka Kundu Biswas from Kolkata expressed her gratitude and excitement, “Apna Food Business was a game-changer for me, empowering me to turn my culinary passion into a thriving venture. The initiative’s expert guidance and valuable insights helped me refine my skills and connect with a wider audience. With Apna Food Business, I discovered a supportive community and the confidence to pursue my dreams. It’s a journey that has not only transformed my business but also my life. I’m forever grateful for the opportunity to be a part of this incredible initiative.”
This initiative underscores MAGGI’s commitment to supporting culinary talent and fostering innovation in the food industry.
Rajat Jain, Director of the Foods business at Nestlé India, commented on the program’s success, says, “I would like to extend my warmest congratulations to the winners of this edition of MAGGI Apna Food Business. Over the years MAGGI has evolved into a symbol of empowerment, innovation, and a celebration of the culinary arts. ‘MAGGI Apna Food Business’ is yet another testament of our unwavering commitment towards celebrating the cooks and being their ally. It gives us immense pleasure to have played a part in turning their dreams to reality. I would also like to extend my gratitude to our partners from India Food Network who played a critical role in the seamless execution of the second season of MAGGI Apna Food Business.”
Sophia Machado from Mumbai shared her experience, “Apna Food Business 2.0 has been a whirlwind of excitement and growth! From workshops to mentorship, every moment was a thrill. Presenting my business plan to a panel was a dream come true. Making it to the top 10 winners is mind-blowing, and I’m grateful for this journey. Apna Food Business has ignited a fire within me, and I’m eager to share my passion with the world, one recipe at a time.”
For over four decades, MAGGI has inspired countless Indians, encouraging culinary curiosity and innovation. Through its wide range of products, MAGGI has empowered cooks and foodpreneurs to create dishes that bring joy to people’s lives daily. The MAGGI Apna Food Business initiative, part of the Desh Ke Liye 2 Minute campaign, continues to be an ideal platform for nurturing the talents of budding culinary content creators.
Vandana Jain from Gurugram expressed her gratitude and enthusiasm, “Grateful for the opportunity, MAGGI India and Apna Food Business have opened doors to a new culinary journey! I’m thrilled to be an AFB Finalist and can’t wait to see where this path takes me. My passion has been ignited, and I’m now driven to spread the joy of food with others. Thanks for believing in me, MAGGI India and Apna Food Business! Here’s to a flavourful future.”
The success of the MAGGI Apna Food Business program highlights MAGGI’s role as an ally to cooks and food enthusiasts, helping turn their culinary dreams into reality and fostering a supportive community of innovative food content creators.
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