New Delhi: The Tata Tea-Network18 joint initiative, "Power of 49", has swept the Emvies winning 5 golds and 2 silvers including the Grand Emvies. The Emvies, awarded by the Advertising Club Bombay, honour "Measurable and Significant contributions in the field of media".
The 'Power of 49' campaign was aimed to awaken women to the power they had to influence the political system and address the issues faced by them. It was also aimed at communicating to the political establishment that there was a force they could no longer ignore.
The 'Power of 49' campaign was launched during Lok Sabha elections to ensure that voices of women were heard. The campaign was designed to encourage women to vote in the election. Tata had joined hands with CNN-IBN for its 'jaago re' campaign to put the woman voter on the political centrestage.
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