BANGALORE: Imagine corporate honchos and white collar employees on-field and playing competitive sports. On Saturday, you will see them compete at the one-day sports cum fund-raising event at the 12th Corporate Citizenship Challenge. Cadence Design System, a software and hardware design tool company, has joined hands with the NGO Concern India Foundation as a part of its corporate social responsibility programme is providing a platform for corporate giants to compete for a cause.“ The event known as 5Cs is organised every year to bring together like-minded companies that has disposable income to raise funds, to provide education for disadvantaged children in India,” said Jaswinder Ahuja, managing director, Cadence Design Systems.The event started 15 years ago in Delhi with few volunteers from Cadence India. “What started out as an internal group within the organisation called ‘MACS or Make a Child Smile’ has today grown into an event that unites some of the best companies in India for a day of sports,” explained Ahuja. “The 5Cs has helped raise over `3.5 crore till date and it is a commendable example of how companies, their employees and a development organisation can work together to make a difference to the most vulnerable section of our society,” said Kavita Shah, CEO, Concern India Foundation. Over 10 companies such as Intel, ScanDisk, Smart Play and Head Strong will participate in various events like cricket and badminton.
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