New Delhi: Public broadcaster Prasar Bharti on Thursday bagged the telecast rights for India's upcoming domestic series against Sri Lanka and South Africa.
?We have received the telecast rights for 12 matches which India will be playing," a Prasar Bharti official said.
According to the arrangement with BCCI, Prasar Bharti will pay Rs 7.7 crore per match to the cricket board, while marketing the series itself.
India is slated to play seven matches against Sri Lanka in October and five against South Africa in November.
Announcing this, BCCI president Ranbir Singh Mahendra said, ?An offer was received from Prasar Bharati for Rs seven crore per match for Indian terrestrial and cable rights. The committee felt that in order to reach out to the largest possible viewers, the national broadcaster would be the best option and the same arrangement was in place in 2004''.
Mr Mahendra further added that keeping in mind the interests of millions of sports lovers in India, an effort has been made by the Marketing Committee to reach out to viewers even in the remotest corners.
''In view of this, the committe today negotiated with Prasar Bharati and ensured that Rs 7.5 crore was paid by them to the board per match, amounting to Rs 90 crore for the series,'' he said.
Comments
0 comment