In Rajasthan’s Kota, A Store Named Nibba Nibbi Garners Attention For Its Name

People are encountering various new terms, with the rising popularity of social media, that were non-existent just a few years ago. Hindi terms like Chhapri or Nibba-Nibbi have become commonplace. They are known mainly to those associated with the social media lingo. Individuals less inclined towards social media might struggle to grasp the meanings of these expressions. The younger generation is well-versed with these terms and understands their meanings. The Indian market is actively leveraging these words, as evident in a Kota (Rajasthan) mall. Among numerous shops, the Nibba Nibbi Store stands out, catering specifically to the youth and gaining popularity for its viral name.

The Nibba Nibbi Store in City Mall Kota offers products associated with the term. Nibba/Nibbi is referring to pre teen or young teenagers who are dating and act like they’re madly in love. The store features gift items catering to the preferences of the youth.

The store’s clientele primarily comprises young customers who enjoy shopping there for gifts. In one video of the shop that went viral, netizens spotted youngsters flocking to the shop. One elderly woman was also spotted.

A post shared by kota smart citizen (@kota_smart_citizen)

Upon sighting the elderly woman, one social media user wrote in the comments, “Has she come to spy on her daughter?” The video shared on Instagram has garnered over 50 thousand likes.

City Mall is strategically positioned on the city’s prominent thoroughfare, adjacent to the Instrumentation Township and just a kilometre from Talwandi, the primary institutional hub. With a 15-minute drive, one can reach the railway station and bus stand, while the airport is a mere 2.5 km away. The renowned Chambal Gardens, situated 5 km away, features the Chambal River, the only perennial river in Rajasthan, and the majestic Kota Fort in close proximity to the Mall’s location. City Mall’s catchment area encompasses a target population of 2 million, establishing it as an investor-friendly destination.